# It's Me (itsme.page)

> The most comprehensive Canadian resource for the 2026 Canada-US trade war: which brands are American vs Canadian, the Canadian alternative for every category, real Canadian makers to support, which US products apply the most political pressure, and how to read Canadian origin labels. Data researched August 2026.

## What this site is
It's Me helps Canadians move their spending away from American companies during the trade war (50% US tariffs in force). It covers a whole-life audit across 131 spending categories with 878 Canadian alternatives, a directory of 734 real Canadian makers, a political-pressure targeting guide, and label-literacy resources.

## Key pages
- [Scan or search a product](https://itsme.page/scan): type or scan any product and find out if the brand is American or Canadian, with the Canadian alternative.
- [Directory of Canadian alternatives](https://itsme.page/directory): American incumbents and the Canadian alternative for every category.
- [Support local makers](https://itsme.page/support): 734 real Canadian producers and companies with websites, weighted to those hurt by tariffs.
- [Audit your spending](https://itsme.page/audit): a whole-life audit that scores how Canadian your money is and builds a shareable commitment.
- [Community wall](https://itsme.page/community): Canadians add and upvote local makers the directory missed.
- [Maximum Payback](https://itsme.page/targets): 230 American brands ranked by how hard a boycott lands (Canadian-market exposure, symbolism, swap ease, red-state leverage).
- [Export markets](https://itsme.page/export): for Canadian businesses, the non-US markets Canada already has free-trade deals with.
- [Resources](https://itsme.page/resources): Product of Canada vs Made in Canada rules, the maple-leaf label trap, franchise loopholes.

## Open data
- Canadian alternatives by category: https://itsme.page/data/alternatives.json
- Canadian makers directory: https://itsme.page/data/makers.json
- Strategic targets: https://itsme.page/data/targets.json
- Label-literacy resources: https://itsme.page/data/resources.json
- Full text corpus: https://itsme.page/llms-full.txt